Montra
About the project
Challenge
The main challenge is keeping users engaged long-term with budgeting and expense tracking. Montra needs to make finance management rewarding and approachable through convenience and incentives.
Goal
Make personal finance optimization straightforward and satisfying through simplified money management tools and incentives that drive participation.
Solution
Simplify expense tracking processes while providing personalized notifications and progress bars to promote user engagement. Implement gamification techniques like streak counts and celebratory messages to further incentivize active participation.
Market research claim
78% of consumers live paycheck to paycheck, indicating widespread need for better personal finance tools to gain control.
Market research problem
Many consumers lack motivation to properly manage finances over time. Solutions needed to make money management feel rewarding versus burdensome.
Why i made this project
Promote positive financial habits and literacy by making personal finance tracking simple, convenient, and rewarding through automation and gamified features.